Dave Berke, a retired Marine Fighter Pilot and former Top Gun Instructor, has joined the Echelon Front team to teach battle-tested leadership principles to business leaders all across the globe.
Recently I was a guest author for Echelon Front's "Platoon Hut".
The content of that post is below:
As a film maker and entrepreneur, I am always drawn to the latest gear to help me capture the best images. In fact, I get deliveries from the camera store so often, the Fedex & UPS guys and I are practically on a first name basis.
Lately, I have found myself bogged down with all the rigors of owning equipment while its value quickly fades into digital oblivion. From updating firmware, to cleaning and organizing, and repackaging for travel, managing the equipment is almost a full-time job.
I have the honor of working with the Echelon Front team to help create digital content. Having attended all the Musters and being in the unique position of editing their content as I scrub through and watch hours of video, I am reminded about the Laws of Combat that Jocko, Leif, and the team speak about so often.
One Law currently stands out: SIMPLE
As I sit in my office loaded with cameras, jibs, gimbals, lighting equipment, computers, and literally hundreds of terabytes of video, I hear the call to simplify. This law isn’t just about my communications with those I work with. It’s about my equipment and organization for my entire business.
Is it better to have one great camera vs. seven decent ones? How many tablets, smart phones and screens are enough? Sure there is something to be said for redundancy, but there is also a point of critical mass where the item owned becomes your owner and now commands your time needing repairs and upgrades. Many of us have garages, offices, and warehouses full of these things, I have become weighed down by the complexity I have created for myself.
The call to keep it simple in my communication, equipment and execution rings loud and clear and has become my focus in 2018. It’s time for me to implement. It’s time for me to apply Simple to my personal and professional life. This is my reminder that the Laws of Combat apply everywhere.
Live Out Loud Productions provided video production services with Flixpoint Productions for Echelon Front to digitally capture Extreme Ownership Muster 001. The Muster took place in San Diego, CA in October of 2016.
The Muster was a gathering of business leaders to learn leadership principles as taught by Navy SEAL commandos Jocko Willink and Leif Babin.
Leif and Jocko are battle hardened warriors who fought in Ramadi Iraq during the Iraq war. The work that their team did helped to free the region of Al Qaeda insurgents. Since their combat experienced, Babin and Willink created a company called Echelon Front. Echelon Front specializes in teaching leadership principles to business leaders in corporate America. The two also authored the New York Times Best Seller “Extreme Ownership: How U.S. Navy SEALS Lead and Win”. The book delves deep into leadership principles learned on the battlefield and applies them to life and business.
“Discipline Equals Freedom” can be often heard on Jocko’s weekly podcast co-hosted by San Diego Video Producer, Cinematographer and Flixpoint founder Echo Charles. Videos of the podcast, released weekly, can be seen on their YouTube channel.
Video production equipment used included:
RED One 4K Ultra HD Camera
DJI OSMO 4K Ultra HD 3 Axis Gimbal
Panasonic GH4 4K Ultra HD Video Camera
Canon 24-70mm 2.8 lens
Canon 70-200mm USM II 2.8 lens
Voightlander 40mm Pancake 2.0 lens
Miller DS-20 Video Tripod
Muster 002 is scheduled to take place in New York’s Times Square in April of 2017.