EMMY AWARD WINNER: Minds of Medicine Transforming Transplant

EMMY AWARD WINNER:  Minds of Medicine Transforming Transplant

We are so pleased to announce that The Minds of Medicine: Transforming Transplant, a medical documentary, recently won an Emmy Award in the category of Health & Science Program from the National Academy of Television Arts & Sciences Michigan Chapter

Right Here. Right Now. Extreme Ownership Muster 005

Right Here. Right Now. Extreme Ownership Muster 005

"It's not what you preach, it's what you tolerate.
What do you tolerate from yourself?"

-Leif Babin

Observe Orient Decide Act

OODA LOOP: </br>Observe Orient Decide Act

Dave Berke, a retired Marine Fighter Pilot and former Top Gun Instructor, has joined the Echelon Front team to teach battle-tested leadership principles to business leaders all across the globe. 

The Laws of Combat. Simple.

Detroit Video Production Laws Of Combat

Recently I was a guest author for Echelon Front's "Platoon Hut".

The content of that post is below:

As a film maker and entrepreneur, I am always drawn to the latest gear to help me capture the best images. In fact, I get deliveries from the camera store so often, the Fedex & UPS guys and I are practically on a first name basis.

Lately, I have found myself bogged down with all the rigors of owning equipment while its value quickly fades into digital oblivion. From updating firmware, to cleaning and organizing, and repackaging for travel, managing the equipment is almost a full-time job.

I have the honor of working with the Echelon Front team to help create digital content. Having attended all the Musters and being in the unique position of editing their content as I scrub through and watch hours of video, I am reminded about the Laws of Combat that Jocko, Leif, and the team speak about so often.

One Law currently stands out: SIMPLE

As I sit in my office loaded with cameras, jibs, gimbals, lighting equipment, computers, and literally hundreds of terabytes of video, I hear the call to simplify. This law isn’t just about my communications with those I work with. It’s about my equipment and organization for my entire business.

Is it better to have one great camera vs. seven decent ones? How many tablets, smart phones and screens are enough? Sure there is something to be said for redundancy, but there is also a point of critical mass where the item owned becomes your owner and now commands your time needing repairs and upgrades. Many of us have garages, offices, and warehouses full of these things, I have become weighed down by the complexity I have created for myself.

The call to keep it simple in my communication, equipment and execution rings loud and clear and has become my focus in 2018. It’s time for me to implement. It’s time for me to apply Simple to my personal and professional life. This is my reminder that the Laws of Combat apply everywhere.

Viking Life Saving Equipment Photo Shoot


Viking Fire Detroit Photo Shoot

We were honored to photograph the latest bunker gear, hoods and partner helmets, tools and boots for Viking Life Saving Equipment. This equipment is some revolutionary stuff that will no doubt save lives. Shoot was with fellow photographer Shawn Hamer in Highland Park, Michigan.

Special thanks to the Highland Park Fire Dept for helping us accomplish our mission.

Check out the final photos here.

Equipment Used:

Canon 1DXii
Canon EF 24-70mm f/2.8L II USM Lens
Canon EF 70-200mm f/2.8L IS II USM Lens
ProFoto Strobes
Vagabond Lithium Extreme (Paul C Buff)
Matthews C Stands